Key Consumer Insights — What are your Customers Thinking?

Opportunities Ripe for the Picking

Ever wonder what your customers are thinking when they enter your produce department? Ever wish you could read their minds, so you could perfectly anticipate their desires and take advantage of the opportunities that come from knowing their purchasing behavior? Well, we can’t give you clairvoyance. But we can give you the next best thing: the benefit of our research into the minds and motivation of America’s fruit consumers.


Help you customers select fruit.

Research shows what promotes - and prevents - fruit purchases. The California PPN Network conducts ongoing consumer research to analyze national eating trends for peaches, plums and nectarines. Our most recent research project – which yielded the findings you’re about to read – had a two-part goal: to identify obstacles that prevent consumers from purchasing peaches, plums and nectarines; and to compare the sales of these fruits with the sales of other fruits and snacks.

Real people. Real Scenarios. Real World Findings. Consumers took part in the study in three different ways: some kept daily food diaries in which they tracked their consumption of all snacks and fruits, others completed a detailed online survey about their consumption patterns and preferences, and others were interviewed by researchers who joined them on their grocery shopping trips to analyze their purchasing habits.

Opportunity is knocking. Are you Listening? As you’re about to see, our findings reveal a great deal about consumer behavior, and present many opportunities for you to anticipate and capitalize on that behavior. The more carefully you study these findings, the more opportunities you’ll discover - and the more ways you’ll find to enhance the category performance of California peaches, plums and nectarines.